|
The Link Between Brand Value and Sustainability |
Integrating data from our partners CSRHub and Brand
Finance's Brand Strength Index This report presents the
findings of a multiyear study that compares brand value
and sustainability performance. It reveals a significant
increase in the connection between sustainability
performance and brand value, and shows that some aspects
of sustainability are more closely related to brand than
others.
Does a company that invests in sustainability
increase its brand value? What parts of sustainability
performance seem to drive brand? We present data
combined from two sources: CSRHub, which rates the
sustainability performance of more than 8,300 companies
in 104 countries, and Brand Finance’s Brand Strength
Index (BSI), a proprietary methodology to calculate the
brand value of more than 5,000 leading global companies.
pdf 2013 |
