This year most British banks announced all time profit
records from their operations. However, taking a closer
look at these numbers reveals a much differentiated
picture across the individual business segments. In many
cases, foreign activities as well as investment banking
are very strong. Domestic retail banking, however,
contributes to only a small part of the banks’ profit.
This article focuses on pricing processes as effective
measures to improve margins and aims to encourage top
managers to pay more attention to the profit potential
hidden in the field of pricing. pdf
