The settlement of a correct price, both for the market
and the competition, is a significant element for the
sector of financial – banking services. Another
important factor to take into consideration is the fact
that the banks do not settle only the prices for
individual services, but also coordinate their prices
for service packages.
As the competition in the financial – banking services
has intensified, the settlement of correct prices has
become an essential element for the marketing strategy.
Nevertheless it is important to remind that the price is
not a central element. There are other significant
grounds, the price being only one of the elements of the
marketing mix. pdf