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Industries - Automotive

Cars That People Want to Buy Improving R&D in the auto industry - Auto companies, which are under increasing pressure to produce vehicles that are cleaner and more fuel-efficient to produce and operate, cannot afford this high level of R&D waste. To meet the competitive and environmental challenges, managers will need to establish a new innovation management process that is aligned with global megatrends, customer preferences, and the need to reduce processing and development costs. Manufacturers must continually cull their innovation portfolios to ensure that they are focusing on the innovations that customers will value and be willing to pay for. pdf






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Status: 05. Januar 2010