As income levels rise in industrializing countries, an
entirely new category of vehicle buyers is emerging—and
an enormous potential for ultra-low-cost cars priced
between $2,500 and $5,000. Is there an opportunity for
the major automakers from Renault-Nissan to GM and Ford?
Does this development also represent an opportunity for
German automakers, that have historically led the
world’s premium and luxury vehicle segments?
As companies prepare for the low-cost car market, they
are planning vehicles that are priced for emerging
economies but meet Western standards for safety and the