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Industries - Banking and Financial Services


Putting the “retail” into retail banking To compete with traditional and non-traditional outlets, many banks are creating innovative branch environments that look and operate more like trendy retailers. Not every bank is going to make radical changes to achieve this goal, but they are leveraging retail approaches to enhancing the customer experience. By applying methods like digital merchandising or self-service access to advice and financial counseling, banks are able to strengthen their brands, build customer loyalty and drive revenue growth. Learn how banks are using innovative digital media capabilities as an extension of their overall branch service models.
 pdf. 2006






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Status: 18. Januar 2008