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Customer Price Awareness Psychology & Pricing  Customers’ price awareness and perception will often effect how price changes impact revenue. Both the availability and quality of price information, such as current interest rates and charges, as well as a bank’s image amongst customers, play an important role in determining this relationship. The image of a price will influence customers most when their prices knowledge of the financial product in question is low. Indeed research shows that psychological effects, if taken into consideration when designing products and services, can have a significant impact on sales revenue. pdf






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Status: 06. August 2008