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Industries - Banking and Financial Services


SME Clients: Do It Smart, Win Their Hearts How the banking industry can appeal to small and medium-sized enterprises. Small and medium-sized companies are contributing in a big way to the world's largest economiesórepresenting more than half of GDP in the G7. These companies, which range from independent taxi drivers to companies with hundreds of employees, are making choices about where to do their banking, and will usually opt for the bank that values their business in a personal way. To win them over, banks must win their hearts, not just their minds, to create valuable, long-lasting relationships. 2012






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Status: 18. Januar 2012