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Industries - Pharmaceuticals

Thinking Beyond the Next Blockbuster Once the envy of other industries, pharmaceutical companies now face mounting pressure and challenges that cannot be solved with time-honored strategies or proven formulas. To succeed in this new marketplace, Big Pharma could learn a thing or two from other industry shake-ups.
Success in the pharmaceutical industry has long depended on finding the precise blend of molecules and atoms to create the next blockbuster drug. The combination of cutting-edge science, dogged persistence and a bit of luck artfully mixed to create magic. But as the era of powerhouse treatments transitions into its next season, the magic is more elusive and costly.






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Status: 18. Januar 2008