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What Traditional Retailers Can Learn from the Discounters The secret is in lean supply chains. For years, discount retailers have outperformed traditional retailers, culminating last year in a 16.2 percent market share in EU-27 grocery retailing. This trend is expected to continue for the foreseeable future. What do discount retailers have that traditional retailers don't? For one thing, lean supply chains. Discount retailers know how to deliver the goods—literally—and have won a competitive advantage because of it. Traditional retailers can share in discounters' success by replicating some key elements of supply chain efficiency. 2011







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Status: 04. August 2011