European utilities face a myriad of challenges.
Companies in the sector are at a crossroads – they need
to reengineer business models that worked well for more
than 50 years if they want both to survive and to retain
their position in the market. In this article the
authors discuss the key dimensions for defining the
future strategic positioning of utilities, and discuss
potential approaches and models.
However, challenges can often stimulate innovation.
Utilities have the opportunity to use the current crisis
to reinvent themselves by innovating in technologies,
products, services and business models to fundamentally
change the value proposition they offer to customers.
While the future of the utility business is impossible
to predict, here we present some possible futures along
with the business strategies that utilities should adopt
to survive in the new paradigm.