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by Philip Kotler
The must-have Book by Marketing Guru Philip Kotler
Age
of Propaganda: The Everyday Use and Abuse of Persuasion
by Anthony R. Pratkanis, Elliot Aronson
Drawing on the history of propaganda and modern research in social
psychology, this book reveals mass persuasion in action -- not just the
tactics, but why they work so well, and how we can protect ourselves from
manipulation.
If you want to know more about this book, read a
review
by Marketing-Guru J. Scott Armstrong (pdf-file)
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