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A
Technical Response to Online Marketing Research Issues |
This paper examines methodological issues concerning electronic
marketing research in consumer and business markets raised
elsewhere, and provides a response to the issues involved. |
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Another Error Measure for Selection of the Best Forecasting Method: |
The Unbiased Absolute Percentage Error. Pdf-file |
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Are
your surveys worth your customers' time? |
If you don't want your surveys ignored, keep them short and take
action on what customers tell you. |
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Basics of Survey Research |
A brief introduction to the fundamentals of survey research, why and
how it works and a description of the key techniques |
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Beyond Accuracy: |
Comparison of Criteria Used to Select Forecasting Methods. Pdf-File |
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CAQDAS: a supplementary tool for qualitative market research |
The aims of the paper are twofold: to assess the usage of Computer
Assisted Qualitative Data Analysis (CAQDAS) in the UK market
research industry; and to evaluate the use of CAQDAS as a supplement
to paper-coding in market research. |
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Choosing Market Research Techniques |
One page chart, lists several techniques that fit particular stages
of the decision process and particular research objectives,
including their plusses and minuses |
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Conjoint Analysis |
Introduction to Conjoint Analysis - a brief description of conjoint
analysis, what it is and how it can help you understand what your
customers will really buy |
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Data Mining |
Marketing secrets from the financial sector show how data mining
charts a profitable course to customer management. |
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Discovery and Communication of Important Marketing Findings: |
Evidence and Proposals. Pdf-file. 2002 |
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Eleven Multivariate Analysis Techniques |
Key Tools In Your Marketing Research Survival Kit. The purpose of
this white paper is to provide an executive understanding of 11
multivariate analysis techniques, resulting in an understanding of
the appropriate uses for each of the techniques. |
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Flops |
Famous and unknown flops in forecasting |
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Forecasting for Marketing |
This article reviews studies that have tested alternative methods of
forecating in order to provide guidelines for forecasting for
marketing. Pdf-file |
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How
Market Research Works |
In this article, you will have the opportunity to learn about the
market research process from both a business perspective and a
consumer perspective. |
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How
Social-Cause Marketing Affects Consumer Perceptions |
A market research technique called conjoint analysis can help
managers predict what kind of affinity marketing program is likely
to offer the best return on investment for their brand. pdf-file.
2006 |
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Integrating Quantitative and Qualitative Methods in Social Marketing
Research |
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International Marketing Research |
Conducting International Marketing Research in the 21st Century |
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International marketing research: A global project management
perspective |
As companies contemplate the global marketplace, they must consider
how domestic market research differs when conducted in international
markets. |
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Introduction to Conjoint Analysis |
Conjoint Analysis is concerned with understanding how people make
choices between products or services or a combination of product and
service, so that businesses can design new products or services that
better meet customers’ underlying needs.. rtf format 86K |
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Market Research in the wider world |
The role of market research outside its traditional heartland |
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Marketing research, market orientation and customer relationship
management: |
A framework and implications for service providers. The article
promises to help service providers address the challenge of
generating and using market research data to develop a market
orientation and a corresponding CRM program. |
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Methodological issues in cross-cultural marketing research |
A state-of-the-art review. Despite its burgeoning growth in recent
years, further expansion and development of cross-cultural marketing
research is being hampered by methodological problems. This paper is
an attempt to address this need. |
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Next-Generation Research: Leveraging Experience from Previous
Projects |
By harnessing their collective learning and cross-project
experience, organizations can greatly improve their decision-making
and significantly reduce costs associated with market research,
writes Colin Gounden, a senior partner at Monitor Group and CEO of
Monitor's Grail Research unit. In an article in Sales & Marketing
Management Magazine, Gounden describes four activities research
teams should undertake between projects relating to research
methods, instruments, insights and presentation, to create ongoing
opportunities to learn from their collective experiences. pdf |
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One
to One Research in Business Markets |
A new approach to market research that gets your staff involved with
customers to give you an individual customer by customer view plus
the big picture. Rtf-file. 670 KB |
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Projective techniques in market research: valueless subjectivity or
insightful reality? |
A look at the evidence for the usefulness, reliability and validity
of projective techniques in market research. Projective techniques
are often used in market research to help uncover findings in areas
where those researched are thought to be reluctant or unable to
expose their thoughts and feelings via more straightforward
questioning techniques. |
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Research in the Social Marketing Process |
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Research Sampling |
This white paper considers sampling practice and the control of
extraneous sampling threats that are necessary to secure value and
reliable market research results. pdf-file |
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The
market research function within an organization |
Book chapter. The paper starts with a description of the basic
function of the market research department and continues with an
explanation of the new focus of this function. |
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Top
10 Tools to Measure User Experience |
The one fundamental truth vital to web product development success
is to know the mind of the user. Why?
Because there is a direct correlation between techniques used to
measure an online customer’s experience and the ability to persuade
him or her to act. |
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Using Total Quality Tools for Marketing Research |
A Qualitative Approach for Collecting, Organizing, and Analyzing
Verbal Response Data. This paper introduces several tools that are
useful in the planning of marketing research, as well as in the
collection, organization, and analysis of qualitative marketing
research data. |
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Why
Smart Managers Ignore Marketing Research |
Speech Transcript. Dave Swaddling's featured address at the 2002
Annual Conference & Symposium of the Marketing Research Association. |
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