An
evaluation of email marketing and factors affecting response |
pdf-file. 2003 |
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At
Your Service, Virtually |
Six Rules For Keeping Online Customers Happy. 2004 |
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Click-through Banner Advertising: A Technical Review |
This paper explores the use of click-throughs in the commercial
setting as a strategic component of integrated marketing
communication. The obstacles to effective and efficient commercial
use of click-through data are also examined. |
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Email Marketing: Permission to Pester |
Our paper reviews the email marketing literature, and compares email
marketing to other forms of direct and Internet marketing,
identifying its key advantages. This study extends research in this
area by exploring consumer attitudes to a permission marketing email
campaign and identifying success factors. pdf-file |
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E-Mail Marketing: Speak the Language of Your Audience |
How to speak to your audience in a relevant and compelling manner |
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Free Shipping and Repeat Buying on the Internet |
Free shipping is widely regarded as the most effective marketing
tool in e-tailing. We model a rational, cost-minimizing shopper who
responds to prices and shipping policies set by the e-tailer. A base
scenario compares the optimal shopping policy under free and fixed
fee shipping. pdf-file 2005 |
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From Chaos to Constellation: Creating Better Brand Alignment on the
Web |
It’s easy for an organization to put up a few Web sites. It’s quite
another feat, as Eliot Phillips makes clear, to ensure that they are
brand-building, coherent, compelling, up-to-date, and easy to use.
He offers a framework, criteria, and design options for building an
effective multi-site Web presence, and amplifies critical issues
with an in-depth case study. pdf-file. 2003 |
TOP |
ICC
Guidelines on Advertising and Marketing on the Internet |
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Internet and B-to-B Marketing |
The Adoption of the Internet for B-to-B International Marketing: A
Theoretical Model. Pdf-file 163 KB. May 2002 |
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Online Advertising Tactics: |
Trends, Stats and Best Practices for Using Banners, Rich Media,
Search, Sponsorships, E-Mail, Classifieds and More. Pdf-file July
2003 |
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Perceptions of E-commerce Web Sites across Two Generations |
Numerous studies have examined and predicted the usage of e-commerce
Web sites using the Technology Acceptance Model and its primary
constructs of perceived usefulness and perceived ease of use. This
is the only study we know of that compares two generations and their
perceptions of e-commerce Web sites. |
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Post Impressions: Internet Advertising without Click-Through |
This research compared the factors affecting the click-through and
post impression rates of internet banner advertising. Doc-file. 2004 |
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Return on Content |
Opportunities for Business Media in the Electronic Information
Market. Pdf-file 2003 |
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Return Path Third Annual Holiday Email Consumer Survey |
Email Remains Integral for Ecommerce, Yet Consumers’ Active
Management of their Inboxes Deepens Challenge for Marketers. |
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Scoring Web Wins |
Buying advertising on the Web may seem like pouring money into a
black hole. And finding the best methods and strategies for
measuring success is a challenge. First you need to collect
meaningful data that can serve as the basis of an ROI equation. |
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The
Brave New World of E-Marketing - Making it Work as an Integrated
Part of Your Business |
Critical to the success of any e-marketing program is the thinking
that has gone on before its implementation. Ensure your e-marketing
efforts have met the needs of your employees and customers with this
quick checklist of do's and don'ts. |
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The
Changing Landscape of Marketing Online |
Book excerpt: Web analytics - foundation issues and more specific
information |
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The
Influence of Critical Success Factors on International Internet
Marketing |
This study identified twenty-one critical success factors applicable
to most of the B2B IIM. These factors were classified into five
categories: Marketing Strategy, Web Sites, Global, Internal and
External Related Factors. The significance, importance and
implications for each category are discussed and then
recommendations are made. pdf-file 211 KB. January 2002 |
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The
Web Motivation Inventory |
Replication, extension and application to internet advertising. The
Web Motivation Inventory (WMI) is used in internet advertising
research, and is frequently used and cited in advertising, marketing
and communication literature. |
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Using Social Media to Grow Your Business |
Businesses can best benefit from social media by having a good
overall strategy and knowing how to listen, participate, and measure
results. |
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Visual attention to Online Search Engine Results |
An exploration into differences in eye movements between consumers
searching for product information and consumers searching for
product transactions using Google, MSN (now Windows Live Search),
Ilse, Kobala, and Lycos. |
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