Marketing -Webmarketing II - Marketing your Website
Themanager.org's
webmarketing-section is split up into Marketing
on the Web and Marketing your Website. However, there is no really
clear distinction between those two topics, hence, we encourage you to
have a look at both.
In this section you find information about how to market your website,
i.e. search engine strategies, stickiness etc.
Eiman Elnahrawy from the Department of Computer Science at Rutgers
University in the US contributes a comprehensive run-down on
catering for a multi-cultural world on the web. 2003
Discover the obstacles that search marketers encounter in attempting
to implement the recommendations of their SEM firms, and the reasons
behind these obstacles. August 2005
Discover whether search marketers recognize better ROI from SEO or
paid search advertising, and the extent to which search marketers
are able to measure ROI at all. August 2005
Publications 22
Reasons Why Your Page Did Not Get Indexed
If there's one question in search engine marketing that comes up far too
often it is: "Why hasn't my page or Web site been indexed yet?"
Or, almost as often: "Why was my page indexed for a while and has now
disappeared?"
EyeTrack III - Can It
Really SEE Your Visitors Thought Patterns?
By Martin Lemieux
The newest report out on "seeing" what people look at when
they browse through your site and how they react to certain layouts,
headlines, images, and text formats. Do you really want to know what
people see when they visit your site? You think you're ready for the
harsh reality? The project managers of the EYETRACK III team, Steve
Outing and Laura Ruel seem to have done quite a bit of work and I
want to thank them for their findings. So how do we
utilize this new found information?
Top
10 Design Issues According To Web Marketing!
By: Martin Lemieux
When it comes to designing your site, there are 2 ways you can
ultimately go. a) Designing for yourself and no one else, b)
Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider