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Marketing - Brand Value & Brand Valuation


The Link Between Brand Value and Sustainability Integrating data from our partners CSRHub and Brand Finance's Brand Strength Index This report presents the findings of a multiyear study that compares brand value and sustainability performance. It reveals a significant increase in the connection between sustainability performance and brand value, and shows that some aspects of sustainability are more closely related to brand than others.

Does a company that invests in sustainability increase its brand value? What parts of sustainability performance seem to drive brand? We present data combined from two sources: CSRHub, which rates the sustainability performance of more than 8,300 companies in 104 countries, and Brand Finance’s Brand Strength Index (BSI), a proprietary methodology to calculate the brand value of more than 5,000 leading global companies.

pdf 2013






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Status: 21. Januar 2014