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Marketing - Brand Value & Brand Valuation


Brand Valuation: Measuring and Leveraging your Brand A new recognition of the financial value of brand assets is now emerging in company boardrooms and on Bay Street.While the brand owner must take ultimate responsibility for brand fortunes, and the role of the advertising agency in creating and sustaining brand power should not be underestimated. The debate around brand valuation is a healthy one, in so far as it puts brand discussion firmly on the Boardroom agenda.
It can also serve as a useful background to strategic and brand planning and control. pdf 2000






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Status: 21. Januar 2014