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Marketing - Customer Relationship Management


Despite failed implementations, CRM is making a comeback CRM’s fine reputation has fallen considerably from when it seemed the magic solution to all customer relationship problems. Like any tool, however, the value of CRM depends on how you use it. Strategic intent is key. You first have to rethink your overall customer strategy and pinpoint the value CRM can generate in the context of your unique positioning with customers and against competitors.
With the right CRM strategy in place, CRM initiatives will not only differentiate your company from competitors but may also allow you to capture long-term competitive advantage. 2007. pdf






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Status: 05. Januar 2010