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Marketing - CRM / Customer Relationship Management Implementation


Business Case Driven CRM implementations:
A Recipe for Success
CRM implementation failures are often attributed to faults in the business case and more specifically in the business case not being realized. Experiences across CRM implementations, suggest that the fault lies in the extent to which the business case is used to drive the downstream implementation. A subtle change in the approach to CRM implementations to bring in a focus on business value realization would address the business myopia that exists in most CRM implementation methodologies. pdf






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Status: 05. Januar 2010