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Marketing - Customer Retention


Turning your consumers into die-hard fans How good are your tools for understanding consumers? Executives need a more advanced tool for examining consumers—one that provides a sharper, more precise view. They need to focus not on satisfaction and market share but on consumer loyalty and advocacy, on creating enthusiastic consumers who come back to buy their product again and again—and are happy about doing it. Our research shows that the most accurate way to measure consumers’ loyalty is to ask them just one question — “How likely are you to recommend this product to a friend or colleague?” pdf. 2007






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Status: 06. Januar 2010