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Adding Value to Hotel Loyalty Programs for both Guest and Hotel Loyalty Programs not only encourage and reward customer loyalty but allow a company to learn specific details about an individualís patterns and behaviour. However while these programs are widely utilised little has been written about them in tourism and hospitality marketing literature. This study has three purposes, to analysis the Scandinavian hotel loyalty program marketplace, to analysis member/non-member behaviour and attitudes and to draw conclusions as to what will make loyalty programs more valuable to both the member and hotel. pdf 2006






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Status: 06. Januar 2010