German Portal



 About RMP

About themanager


Send to a friend
Broken Link?

Marketing - Customer Retention


The Loyalty Connection Secrets To Customer Retention And Increased Profits.

In this white paper, the author will review why customer loyalty is so crucial to business success. But more importantly, he will discuss four steps to improve loyalty and retention which, if focused on appropriate customers, will improve profitability.
1. Understand drivers of loyalty and defection, from the customers’ point of view.
2. Develop a loyalty strategy focused on the “right” customers.
3. Systematically deliver what your customers value, and fix it quickly when you don’t.
4. Implement measurement and reward systems to encourage customer-centric behavior.
pdf 2005






If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT 
Copyright © 2001 Recklies Management Project GmbH
Status: 29. Juni 2011