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Service Factory: Strategic Marketing Planning Implications for the Small Manufacturing Manager The small manufacturer increasingly finds that its environment is becoming more turbulent. Recently, larger manufacturers have adopted the service factory concept into their operations; it is thought that small manufacturers should follow their lead and use the service factory concept as another competitive weapon. This concept emphasizes that the factory should offer a range of ser- vices as well as goods. This paper presents the strategic marketing planning process as a useful framework for the small manufacturer to use so that these services may receive a central focus. pdf






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Status: 07. Januar 2010