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Marketing - Pricing


Upend the Downturn with Strategic Pricing This article is from December 2008: If your pricing strategy is more than a few months old, itís already obsolete. The global economic crisis has whipsawed the primary drivers of pricing: consumersí willingness to spend, competitorsí prices, and company economics. But downturns donít have to be all bad news. With strategic pricing you can lower perceived prices, manage the risk of price wars, and respond rapidly to price changes. The result can be greater market share and a business that goes up, even as others go down. pdf






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Status: 24. Februar 2009