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Marketing - Pricing


Covert Pricing: Expanding Profitable Business Behind Enemy Lines One way to survive online price wars is to avoid them altogether. Covert pricing skirts the online dust-up by surreptitiously offering short-lived promotional prices to micro-segments of customers. To ensure wins are not one-time events, the promotional prices change constantly—as do the targeted customers.
Holding your cards close is not only smart when playing poker but also when developing Internet pricing strategies. As more people scour price-friendly sites such as Expedia, Orbitz and LendingTree to get the best deals for the money, more companies are getting caught in costly Internet price wars—reducing prices to unsustainable levels. A new Internet pricing strategy can help you avoid such wars while increasing market share—in some cases by as much as 75 percent.






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Status: 29. Dezember 2009