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Marketing - Pricing


The Old Psychology of Internet Pricing What if you could use the Web to return to the old-world traditional markets where merchants sized up every customer and quoted an exclusive price to each one? You can. Rather than eliminating sophisticated pricing strategies, the Internet actually empowers them.

Yes, the Internet can act as a leveler because it provides a great deal of information. But why do sellers jockey for base-price positioning when full price is what shoppers will sometimes pay? The race to the bottom has been exaggerated. The Internet supports multiple price points.







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Status: 18. Oktober 2010