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Marketing - Pricing


Increasing Price Without Increasing Price Increasing profit growth in consumer business through smarter promotional strategy. Many consumer products manufacturers are stuck between the twin realities of increasing input costs and continued pressure from retailers to heavily promote and discount pricing on their portfolios. With the worst of the recession behind us, now is a good time for consumer products manufacturers to rethink their pricing and promotional strategies to deliver growth in revenues and profits. While some investment is needed, our evidence that shows that taking steps to move away from deep discounting to consumers can deliver tangible benefits to all parties involved. pdf 2013






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Status: 05. November 2013