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Marketing - Marketing Research and Market Research


Market Research in the wider world Market research is today a well-established part of business life. But originally the focus of market research was on marketing issues, and the main users of market research were the marketing departments of large companies. Over time its use has broadened to a wide range of business issues, and today market research is used by a broad spectrum of functions in a wide range of small as well as large organisations. So the Independent Consultants Group (ICG) together with Ciao decided to conduct a survey to gain a new perspective on broader applications of market research. pdf






Marketing Book


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Status: 21. November 2012