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Marketing Strategy & Strategic Marketing 


Developing a Strategic Marketing Plan for Horticultural Firms A strategic marketing plan takes into account the market environment facing the business (e.g. trends, competitive environment, regulatory issues, technological advancements, etc.) Thus, the emphasis is not only on projections but also on an in-depth understanding of the market environment, particularly competitors and customers. Its goals are to take maximum advantage of opportunities, solve problems and counter threats to the business. Before discussing the details of a marketing plan, it is important to identify the three different levels of planning activities that a firm may conduct to determine marketing strategies. pdf






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Status: 27. Februar 2013