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Marketing Strategy & Strategic Marketing 


Tinkering with the Go-to-Market(ing) Model You know the drill: Implement a marketing strategy that is in line with your company's broader go-to-market model but flexible enough to adapt to changing business conditions. As your go-to-market model shifts — to focus on products, channels or customers — so must the strategic role of marketing.
Every marketing department has its preferred go-to-market model. It's well developed, implemented and tracked. The problem is, it doesn't always match up with the company strategy or changing market conditions. Sound familiar? If so, it is probably time for a frank conversation about marketing—one that begins with building a model that connects with your growth expectations and challenges.






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Status: 27. Februar 2013