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Webmarketing and Email-Marketing


Return Path Third Annual Holiday Email Consumer Survey Email Remains Integral for Ecommerce, Yet Consumers’ Active Management of their Inboxes Deepens Challenge for Marketers. This report includes findings and analysis of a late December U.S./Canada consumer survey conducted by email performance company Return Path. We polled members of Return Path’s My View (formerly Survey Direct Live) online panel. The survey aimed to understand consumer perceptions and reactions to the use of email by retailers and other permission marketers during the holiday season. Analysis is provided by the Return Path Strategic Services team. pdf. 2007






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Status: 18. Januar 2008