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Strategy -
Global Business

Mastering the local-global balancing act in R&D Companies around the world are expanding their local R&D footprint in emerging markets in order to strengthen their market position, gain access to local resources and reduce costs.  At the same time, as they add R&D centers across the world, they sense a need to orchestrate these dispersed R&D activities better in order to avoid needless duplication, ensure adherence to corporate standards and safeguard intellectual property. Simultaneously mastering these two requirements expanding local R&D and orchestrating global R&D is a delicate balancing act. This article provides insights for executives into how this can best be done. pdf 2012






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Status: 11. September 2012