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Strategy -
Implementation and Execution

Communicating Your Strategy The forgotten fundamental of strategic implementation. The best strategic plans in the world are not likely to be successful if they are not effectively communicated to those who must implement them: the employees. Communication is often omitted or only subliminally implied. Many sports emphasize players’ needs to communicate and work together as a team. Such an emphasis may be the single most transferable notion from the sporting to the business world, yet communication is often left “underdone” or undone.

This work will address viewpoints and communication tools of three global strategic points of view: revolutionaries; framework aficionados; and fundamentalists. Regardless of which global strategic approach a management team decides to take, the one common mechanism required for proper execution of the strategic plan is an effective communication strategy.






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Status: 23. September 2013