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Strategy -
Strategic Planning

Strategic Planning at the Crossroads The economic stress of the past two years has thrown companiesí planning processes into turmoil, sharply reducing the effectiveness of their performance management programs. Revitalizing planning requires mastery of these three key capabilities.

Itís the planning process ó the ability to incorporate real-time adjustments based on external factors ó that matters, not a static, written document that often becomes obsolete shortly after itís approved.
Since the financial crisis and prolonged downturn that began in 2008, many companies have discovered this the hard way. Plans that were developed in the course of a schedule-driven annual exercise, based on historic performance and flawed economic assumptions, proved to be worse than useless. Companies not only failed to prepare themselves for changes in the market, but also misled their investors and created an atmosphere of skepticism and doubt. 







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Status: 27. Februar 2013