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Internal Communication of Change

By Dagmar Recklies

Much has been written about the why and how of internal communication in the context of change. There is no doubt that the reasons, the content and the objective of a change initiative have to be understood by all affected employees in order to

- raise awareness
- get acceptance
- get their full support
- avoid resistance.

The more complex the issue to be communicated, the more difficult it gets to get the message across Ė and the more problems for the success of the initiative can arise when employees donít understand the issue in total. Experience shows that in particular those more complex initiatives tend to face enormous difficulties reach everybody in the company.

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More Information on Change Management

A list of links to external articles is available in our
Knowledgebase - Management - Change



(c) Dagmar Recklies, 2006



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Status: 02. Juli 2015