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Management - Competitive Intelligence 

In today's highly competitive business environment, it is essential for every business to understand what its competitors are doing and what they are planning to do. Competitive Intelligence has emerged as a separate business activity from market research and general business intelligence.
On this site you can find external links to articles, handbooks and other useful information on the planning, implementation and use of competitive intelligence as well as on upcoming trends.

Related Information: Knowledgebase - Management - Business Intelligence

  

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Directory
“Competitiveness Intelligence” module of SME Direct This module provides you with an "action plan" to help you become a stronger competitor in your chosen industry or market, using the power of technology. The following sections are organized in a logical sequence of activities that comprise a Competitive Intelligence approach.  
A Brief CI Compliance Manual Ignorance of the laws that bind the practice of competitive intelligence is no excuse. In this extensively researched overview, the author examines US and international laws regarding trade secrets, breach of confidence, fraud, and privacy. His survey includes statutes and case histories pertaining to a variety of wrongful conduct, such as illicit access, wiretapping, hacking, and bribery. General principles of international jurisdiction are also discussed. pdf-file 1998  
An Adhoc, Entrepreneurial Model for CI Many CI managers have allowed themselves to become "CI bureaucrats" with the result that they, and their CI functions, are going nowhere fast. Doc-file  
An Analogy to a Competitive Intelligence Program This paper uses Competitive Intelligence Program as an analogy for explaining the critical aspects of measurement in organizational research. A conceptual model of Competitive Intelligence Program is developed based on extant practitioner literature.   
Building a Competitor Profile Sooner or later, somebody in your company will ask you to build a company profile. Where to start ? This article will outline the steps in building a good customer profile and the questions that you should ask yourself.  
CI Certification: Do We Need It? Rigorous training and accreditation, it is argued, can best serve the CI profession. Doc-file  
Competitive Intelligence - An Overview A great and detailed overview on this discipline. TOP
Competitive Intelligence and the Economic Espionage Act A Policy Analysis Adopted by the SCIP Board of Directors. Pdf-file  
Competitive Intelligence and the Product Life Cycle The types of intelligence efforts used by CI professionals depend, in part, on an understanding—and appreciation— of the product life cycle. Pdf-file  
Competitive Intelligence in M&As The Role of Competitive Intelligence in Helping to Ensure Success in Mergers, Acquisitions, Alliances and Other Inter-Enterprise Relationships   
Competitive Intelligence on a Small Budget This article examines gathering competitive intelligence on minimal budgets. It looks at why budgets may be small, the problems this can cause and some approaches to gathering intelligence that are low-cost or free.   
Competitive Intelligence Workflow The Self-Service Continuum from Ad Hoc Research to Environmental Scanning  
Concept, context and a case of its application This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry.  new
Consumer versus Producer: Overcoming the Disconnect between Management and Competitive Intelligence If CI professionals are to add value to organizational imperatives, intelligence must become a central component of the users’ decision-making processes. This article addresses some of the cultural and “political” hurdles that must be overcome, and the steps CI practitioners can take to ensure that intelligence becomes an indispensable management resource, fully integrated into the processes of strategic and operational decision-making. pdf 1999  
Developing competitive intelligence in the knowledge-based organization Although the need for competitive intelligence in organisations are growing and decision makers are starting to recognise the role an importance of competitive intelligence, very few publications indicate how this function should be installed and positioned in the company in order to benefit decision-making and ultimately support the innovation process.  
Generating Competitive Intelligence in Organizations In sharp contrast to customer intelligence, there is little research on how competitive intelligence (CI) is actually generated within an organization. The absence of this knowledge makes it difficult to identify ways to improve the CI generation process.   
Glossary Glossary of terms used in competitive intelligence and knowledge management. January 2009 edition. Developed by Vernon Prior. Pdf  
Handbook The Competitive Intelligence Handbook provides an overview of how useful information is gathered and where it is to be found. This Handbook is a field guide for anyone needing to decipher the business climate.   
Information and Communication Technology in Competitive Intelligence This chapter discusses the role of ICT for competitive intelligence activities: introduction, possible uses of ICT for intelligence activities, how organizations may select ICT applications to support their intelligence activities.  
Outsmart the Competition Virtually every company today must continually seek ways to get a jump on the competition. The only way to do that is by gathering competitive intelligence that allows you to understand your competitors' strategies, anticipate their moves, uncover their weaknesses and overcome their strengths.  
Overview What is Competitive Intelligence? How Does it Differ from Industrial Espionage? How to Determine Intelligence Information Needs? What is the role of Competitive Intelligence Unit and Competitive Intelligence Audit? What are the Methods, Tools and Techniques of Competitive Intelligence? How Can Competitors Foil Your Intelligence Efforts?...   
ROCI ®: A Framework for Determining the Value of Competitive Intelligence At one time or another, all competitive intelligence professionals have been challenged to demonstrate the value of their output. This article looks at what competitive intelligence professionals can do differently to demonstrate how intelligence benefits the bottom line.  new
Role of Competitive Intelligence in Multinational Companies In order to survive in a competitive environment the organizations need to make effective competitive intelligence strategy. This competitive intelligence strategy put enormous impacts on the average growth of the firms, higher quality and overall performance of the firms.  new
Scanning for competitive intelligence: a managerial perspective The purpose of this paper is to advance and investigate empirically how entrepreneurial attitude and normative beliefs influence managerial scanning for competitive intelligence and how managerial scanning efforts subsequently impact managerial interpretation of organizations’ strengths and weaknesses in the competitive arena.  new
Seven Steps to Effective Competitor Benchmarking    
Strategic Competitive Intelligence Process within a Global Energy Multinational - A Critique Two competitive intelligence processes within a Global Energy Multinational are critically analyzed -Competitive Strategic Business Intelligence and Competitive Technical Intelligence. A successful competitive intelligence process requires attention to cultural issues, facilitated by technology to ease knowledge sharing.  
The Challenge of Completely Ethical CI This article examines difficulties that are present for competitive intelligence practitioners endeavoring to conduct ethical CI. It explores the basic schools of ethical thought and combines them to create a model for evaluating the ethics of potential competitive intelligence activities. It concludes by suggesting that using rigorous ethical evaluation in assessing CI activities does not have to sacrifice the competitive position of an organization.  
The Relationship Between Market Research and Competitive Intelligence A company's market research and competitive intelligence functions both inform the corporation about two key “outside world” factors — customers and competitors. In world-class companies, these groups work closely together to provide the most holistic view of the outside world as possible. pdf-file  
The Seven Deadly Sins of CI The top mistakes that companies make when building or improving their CI capability--and how to avoid them. pdf-file  
Understanding Competitive Intelligence Slideshow about what it is, where the information comes from, what it is worth and what it will cost.  
Use of Weblogs for Competitive Intelligence With the advent of the World Wide Web (WWW) as a near universal platform for commercial and scientific information, it is now possible to use the WWW as a platform for collecting, analyzing, disseminating and receiving feedback on competitive intelligence and other valuable business information.   
What makes some CI managers successful Ben Gilad says: 'I cracked it. After 20 years in the field, I believe I cracked it. I believe I know what makes some CI managers successful. Moreover, I know what makes the career of others look like a dead end.' pdf-file 2002  
 

 

 
Publications   Literature
Glossary of terms used in competitive intelligence and knowledge management  
By Vernon Prior
A glossary with several hundreds of terms from the field of competitive intelligence and knowledge management in the widest sense

Competitive Intelligence: How To Track Your Competitors & Uncover Their Not So Hidden Secrets
By Srikanth Chari
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors.

 
 

Business and Competitive Analysis: Effective Application of New and Classic Methods
by Craig S. Fleisher , Babette E. Bensoussan
This book begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models. They offer in-depth, step-by-step guidance for using every technique–along with realistic assessments of strengths, weaknesses, feasibility, and business value.


 

 

Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
by Benjamin Gilad
This book outlines a competitive early warning system (CEW) as an externally focused, three-part system built on risk identification, risk monitoring, and management action. It provides detailed examples and clear parameters by which to measure CEW capabilities and shortcomings in a company. Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
 

 

The Complete Guide To Competitive Intelligence
by Kirk W.M. Tyson
Far-ranging in scope, comprehensive in detail, this book establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 300-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.

 

 

 
     

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Status: 03. Juli 2015